IAF: Intuitive Alignment & Fulfillment


It is critical to start by stating that the IAF is the one MDNA gift that functions particularly uniquely from the rest. Many an IAF has felt misunderstood, questioning their design because of key discrepancies. This MDNA simply sees the world differently and comes to conclusions in a manner that, while eventually leading to a positive and shared result, can be frustrating to others with different MDNA.

The IAF is the most emotional deep of all the MDNA gifts. Individuals with this MDNA are designed to emotionally experience life to the fullest at work, home and every other layer of society. The IAF is the most intuitively compassionate of all the gifts. They can sense where alignment is necessary and become deeply emotionally invested to seeing vision become fulfilled. Their intrinsic commitment to creative excellence is unparalleled, which generates wondrous results but also tremendous internal angst as the IAF tries to communicate through all the emotional complexity.

It is worth taking a small departure here to discuss that each MDNA gift can also be tracked to historical time periods and trends in societal cultures. Think of each gift as a season that represents a general trend within areas such as entertainment, education, management styles and general social dynamics. Now around the world, global culture indicates we are in an IAF trend. The previous trend was DLF, which, in about 2005, we began transitioning out of.

Without going into overwhelming details, an IAF trend puts the IAF person in a unique position for potential leadership. Not to say the other gifts are diminished in leadership capacity, but the IAF has a unique perspective that can be advantageous on multiple levels. But with every possible advantage comes a potential liability. The IAF can fall victim to popular trend and just settle for mediocrity instead of standing apart as a leader.

For now, whether you are an IAF person or are seeking insights into the IAF world, the qualities of this MDNA represents both the individual and cultural trend. Paying attention to both perspectives can become a competitive advantage if integrated properly into any organizational culture.


Some examples of popular IAFs, today and throughout history, are the late Steve Jobs, former CEO of Apple; superstar recording artist Taylor Swift; Daniel Gauthier, one of the co-founders of Cirque du Soleil; and C.S. Lewis, the timeless writer that brought classics such as The Chronicles of Narnia. If you are a fan of the HBO series and literary series Game of Thrones written by George R. R. Martin, both Eddard Stark and Tyrion Lannister were IAFs.

(Celebrity profiles are unofficial, unverified and for educational purposes only.)

Brand Culture

Here is how an IAF individual impacts six dimensions of an organization's culture:


Passion for intentionality in design, engagement and experience innovation. Brings intuition and alignment to fulfill an innovative idea. Creative excellence. Sees innovation as an “ecosystem” to complete.


Very productive if attached to a passion for excellence. Will become heavily invested and approach objectives from every angle risking tunnel vision. Needs emotional time to process decisions.


Requires substantial emotional time to process change. Can become emotionally invested in the past and stubborn against change. Must learn to articulate feelings. Needs relational network as a support.


Expansion is done by providing an experience and opportunity for social engagement. Will attract new connections through creativity, empathy and safety. Learn to connect but not be an enabler.


Knowledge is best processed from experience and excellence. Difficulty managing and articulating knowledge because of emotional complexities. The heart is higher priority than the mind.


Exists for social connection on micro-levels. Leads and builds community through engagement and experience. Draws the best from all other profiles. Intuitively seeks holistic group alignment.

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