KWR Brand Culture: Perfecting Precision

The Perfecting Precision organization is known for creating the highest quality products and for providing services that require accuracy, expertise or validation. They are differentiated through their ability to practically apply intellectual capital for market potential.

The best in class of these brands exhibit the core competence of responsibility. This core competence is based upon taking responsibility for problems while helping others do the same. This includes social responsibility. There may be a complex problem the Perfecting Precision brand can tackle. Or this company provides information so that customers can solve their own problems.

Volvo is the classic example of this through the carmaker’s engineering and commitment to safety. While Hewlett Packard may be known for computers, the company actually built its business at first on precision measuring instrumentation. HP also is known for its “green” manufacturing policies and transparency in production.

Additional examples of the Perfecting Precision brand are:

  • Netflix
  • Dyson
  • Y Combinator
  • Harvard Business Review
  • New York Times
  • Rolls Royce
  • Mayo Clinic
  • Proctor & Gamble