UCD Brand Culture: Innovative Paradigms
This Innovative Paradigms brand is all about introducing new products, ideas and approaches to the market, operating out of insights and principles, which differentiate them from other organizations. It’s not uncommon to find this company solving a niche problem or serving an untapped market.
The core competence of this brand culture is design. This doesn’t refer to aesthetic design, but rather how the world is works in terms of scientific design, social design and even spiritual design.
Nike, for example, not only was innovative in the athletic footwear industry, but also introduced new ideologies to sports such as running and personal fitness. Another example is Pixar. Many see Pixar as just an animation company. The reality is Pixar started as a software company and used its technical innovations to pioneer a new breed of 3D animated entertainment.
Other examples of Innovative Paradigms brands are:
- Blackberry
- Bombardier
- 4 Hour Workweek/Chef/Body
- General Electric
- Ford
- TED
- American Airlines
- Charles Schwab
- Muhammad Ali
- Disney