SSA Brand Culture: Leadership Platforms
The Leadership Platforms brand is best known for building platforms for success under its employees and stakeholders. Often found in the B2B arena along with the restaurant industry, this company knows what the market wants and aims to deliver it, always meeting the needs of the customer, while building relationships.
The core competence of this type of company is authority. Another way to describe the core competence of authority is “Servant Leadership.” The term authority may seem counterintuitive to the concept of a servant, but the servant heart of this brand is precisely why it works. The Leadership Platforms organization can be trusted with authority. This organization will never abuse trust or power with customers and employees. This is why a culture of leadership development is always present.
To a company like UPS, service is not just a department—it is the entire company. The company not only serves customers, but also employees through its corporate culture. When an employee starts with UPS, he or she is immediately put on a leadership-training path. Even the UPS slogan, “What can brown do for you?” is all about service. Twitter is a Leadership Platform organization in a different sort of way. Twitter is all about facilitating micro-conversations while taking a background role. The founders of this internet company have always ensured that the platform works, serving the needs of its users before even wanting to generate revenue.
Other examples of the Leadership Platforms brand are:
- Southwest Airlines
- Honda
- ServiceMaster
- Cracker Barrel
- Men’s Warehouse