The MDNA of an Organization

Like individuals, companies have a primary and secondary MDNA as well. The MDNA of an organization represents a company’s core promise and personality and is a combination of the type of product, industry, management, stakeholders and customers that live and drive the success of the brand. The history of the organization also drives the MDNA of an organization.

The seven MDNA Gifts for organizations are as follows:

• Innovative Paradigms

• Leadership Platforms

• Perfecting Precision

• Social Experience

• Valued Accessibility

• Scaleable Systems

• Intuitive Ecosystems

The MDNA of an organization is identified through Envision’s brand culture process. Learn more here.